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Broadening Cultural Horizons in Social Marketing : Comparing Case Studies from Asia-Pacific

Hay, Rachel (EDT)/ Eagle, Lynne (EDT)/ Bhati, Abhishek (EDT)
921.00 MYR
Member Price
828.90
English

Product Description

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.

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