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Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research)

Vargo, Stephen L. (EDT)/ Lusch, Robert F. (EDT)/ Malhotra, Naresh K. (EDT)
975.18 MYR
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877.67
English

Product Description

This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

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