Interfirm Business-to-Business Networks : Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing)

1,240.66 MYR
Member Price
1,116.60
English

Product Description

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.

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