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The Rise of Blockchain Applications in Customer Experience

Majeed, Mohammed (EDT)/ Ofori, Kwame Simpe (EDT)/ Amoako, George Kofi (EDT)
1,273.23 MYR
Member Price
1,145.91
English

Product Description

Provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Key topics covered include online customer experiences, customer satisfaction, and consumer behaviour.

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