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The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It

Name: The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It
Brand: Matt Holt Books
SKU: 00000_00000_00000_00000
Price: 162.54 MYR
Availability: InStock

Weiss, Allen/ MacInnis, Deborah J.

162.54 MYR

Member Price

146.29

English

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Kuala Lumpur Store

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E05-03 Floor (, )

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Product Description

Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

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Publisher

Matt Holt Books

Publication Date

Mar 2024

ISBN

9781637745038

Pages

256 p.

Item Type

Book

Format

Hardcover

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Shelf Location： E05-03 ,B16-02

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The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It

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Kuala Lumpur Store

Available to Order

The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It

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