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Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios

Chermack, Thomas
216.44 MYR
Member Price
194.80
English

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Product Description

Chermack (organizational performance and change, Colorado State U.) discusses the complexities of the scenario planning method and its theoretical basis, and outlines a five-step planning system. The author also offers guidance for structuring, managing and initiating scenario projects, as well as for assessing their impact. The book is illustrated and includes extensive references. Annotation 2011 Book News, Inc., Portland, OR (booknews.com)

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