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Culture and Positioning as a Determinant Strategy : Personality and the Business Organization

Name: Culture and Positioning as a Determinant Strategy : Personality and the Business Organization
Brand: Palgrave Macmillan
SKU: 00000_00000_00000_00000
Price: 595.92 MYR
Availability: InStock

Ellson, Tony

595.92 MYR

Member Price

536.33

English

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Product Description

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

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Publisher

Palgrave Macmillan

Publication Date

Jun 2004

ISBN

9781403917515

Pages

288

Item Type

Book

Format

Hardcover

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Culture and Positioning as a Determinant Strategy : Personality and the Business Organization

Product Description

Available to Order

Culture and Positioning as a Determinant Strategy : Personality and the Business Organization

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