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Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Name: Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Brand: Palgrave Macmillan
SKU: 00000_00000_00000_00000
Price: 595.92 MYR
Availability: InStock

Trappey, Randolph J./ Woodside, A.

595.92 MYR

Member Price

536.33

English

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Product Description

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.

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Publisher

Palgrave Macmillan

Publication Date

Nov 2004

ISBN

9781349523573

Pages

258

Item Type

Book

Format

Paperback

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Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

Product Description

Available to Order

Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes

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