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Business as Mission - a Comprehensive Guide to Theory and Practice

Johnson, C. Neal/ Rundle, Steven
314.18 MYR
Member Price
282.77
English

Product Description

C. Neal Johnson offers the first comprehensive guide to business as mission (BAM) for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation.

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