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Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing Vol.8) (2nd ed. 1999. 408 p.)

Name: Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing Vol.8) (2nd ed. 1999. 408 p.)
Brand: Springer
SKU: 00000_00000_00000_00000
Price: 1945.06 MYR
Availability: InStock

Wedel, Michel/ Kamakura, Wagner A.

1,945.06 MYR

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1,750.56

English

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Product Description

The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.

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Publisher

Springer

Publication Date

ISBN

9780792386353

Pages

382

Item Type

Book

Format

Hardcover

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Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing Vol.8) (2nd ed. 1999. 408 p.)

Product Description

Available to Order

Market Segmentation : Conceptual and Methodological Foundations (International Series in Quantitative Marketing Vol.8) (2nd ed. 1999. 408 p.)

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