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New Directions in International Advertising Research (Advances in International Marketing)

Taylor, Charles R. (EDT)/ Cavusgil, S. Tamer (EDT)
986.02 MYR
Member Price
887.42
English

Product Description

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

... Read Full Text

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