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Rethinking the Media Audience : The New Agenda

Alasuutari, Pertti (EDT)
1,311.15 MYR
Member Price
1,180.04
English

Product Description

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.
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A summary of the field of audience research. It presents a case for a fresh agenda to account for the role of the media in everyday life.

... Read Full Text

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