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Competitive Advantage in Smes : Organising for Innovation and Change

Jones, Oswald (EDT)/ Tilley, Fiona (EDT)
400.66 MYR
Member Price
360.60
English

Product Description

Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services.  Discusses the effective and efficient use of information technology by broadening management skills and knowledge. 
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Draws on empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. This book discusses the effective and efficient use of information technology by broadening management skills and knowledge.

... Read Full Text

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