The Folly of Fools : The Logic of Deceit and Self-Deception in Human Life

124.55 MYR
Member Price
112.10
English

Product Description

A New York Times Notable Book of 2012Whether it's in a cockpit at takeoff or the planning of an offensive war, a romantic relationship or a dispute at the office, there are many opportunities to lie and self-deceive- but deceit and self-deception carry the costs of being alienated from reality and can lead to disaster. So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit- the better to fool others. We do it for biological reasons- in order to help us survive and procreate. From viruses mimicking host behaviour to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril. Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.

"Original and important.... [The Folly of Fools] is a remarkable book, thick with ideas."-Financial Times

Available to Order

Usually dispatches within 3-4 weeks

While every attempt has been made to ensure stock availability, occasionally we may run out of stock at our stores.

Free shipping for Peninsula on orders over 120.00MYR

Discount is applied at checkout.

Recently Viewed Items

Related Products