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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

Halinen, Aino
1,517.04 MYR
Member Price
1,365.34
English

Product Description

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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