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The Victory Lab : The Secret Science of Winning Campaigns

Issenberg, Sasha
98.37 MYR
Member Price
88.54
English

Damansara Heights Store

Available

C04-11 Floor (, )

Product Description

Presents an assessment of how a team of academics, statisticians, and strategists are reshaping today's political campaigns, exploring war room strategies based in behavioral psychology and randomized experiments.

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