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Brick by Brick : How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Robertson, David/ Breen, Bill
92.10 MYR
Member Price
82.89
English

Product Description

Reveals how the LEGO company was nearly pushed financial collapse by the advice of professional consultants, explaining how the company adapted the "Seven Truths of Innovation" to rebuild a stronger and more competitive business.

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