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Environmental Innovation and Firm Performance : A Natural Resource-Based View

Salvado, Javier Amores/ De Castro, Gregorio Martin/ Lopez, Jose Emilio
297.93 MYR
Member Price
268.14
English

Product Description

The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

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