Field Guide to Digital Transformation, a (The Pearson Digital Enterprise Series from Thomas Erl)

Your Complete Guide to Digital Transformation 

A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. 

With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions.

Learn from the experts and:

Discover what digital transformation is, why it emerged and when to apply it
Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a "disruptive" force
Prepare for and overcome the common challenges associated with digital transformation initiatives
Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence
Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making
Gain insight into customer-centricity and how its practices are applied as part of digital transformations
Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing
Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics

The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.