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3rd Edition Crossing the Chasm

Moore, Geoffrey
136.50 MYR
Member Price
122.85
English

Kuala Lumpur Store

Not Available

B16-01 Floor (, )
B12-02 Floor (, )
B10-01 Floor (, )

Damansara Heights Store

Available

C02-11 Floor (, )

Product Description

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

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