Tomorrow on Cassette : Tape Jams in the New Media Age

Growing sales numbers for cassette tapes in the Global North since the early 2010s have led mass media outlets to repeatedly proclaim a tape revival. Yet, the grassroots projects of devotees in niche punk, noise and hip-hop DIY music scenes have continuously upheld the unique material benefits of cassettes while wider society considered them a relic of bygone times. Contrasting the popular notion of current cassette use being a mere side effect of the blazing interest in the vinyl record, this book argues that the lasting embrace of tapes is based on complex cultural, economic and material factors that shape cassettes as hybrid artefacts of music in the new media age. Drawing on interviews with 85 experts active in DIY music cultures as independent record shop operators, musicians, event promoters, fans and collectors across Japan, Australia and the United States, Tomorrow on Cassette presents a seminal exploration of how the cassette tape’s significance as a tool for material expression, creativity and sociality perseveres in the 21st-century.