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ズーム ロールオーバーで画像拡大

Myth in Modern Media Management and Marketing

Kreft, Jan (EDT)/ Kuczamer-Kłopotowska, Sylwia (EDT)/ Kalinowska-Żeleźnik, Anna (EDT)
1,164.87 MYR
会員価格
1,048.39
English

Product Description

Discusses the analysis of the role of myth and mythical thinking in the operation of media organisations and their functioning on the media market. The book features research on topics such as social media, brand management, and advertising.

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