In Pursuit of the Common Good : Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time

Describes how the authors conceived a venture to promote a brand of all-natural foods to poke fun at traditional marketing, their surprise success and its offbeat growth into a full-fledged enterprise, and the decision to use the company's profits to promote philanthropic causes. Originally published as Shameless Exploitation in Pursuit of the Common Good. Reprint. 25,000 first printing.