Strategies of Multinationals in Central and Eastern Europe : Innovation Systems and Embeddedness

297.93 MYR
会員価格
268.14
English

Product Description

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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