{"product_id":"9789814689601","title":"WORLDWIDE CASEBOOK IN MARKETING MANAGEMENT","description":"\u003cp\u003eWorldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.\u003c\/p\u003e","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":52377797394743,"sku":"00000_00000_00000_00000","price":1858.37,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/kinokuniya.com.my\/products\/9789814689601","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}