{"product_id":"9783110260427","title":"Praxishandbuch Bibliotheks- und Informationsmarketing (Praxishandbuch)","description":"\u003cbr\u003eThe future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound.\u003cbr\u003e Open publication \u003cp\u003e\u003cstrong\u003eUrsula Georgy\u003c\/strong\u003e, Fachhochschule Köln, Fakultät für Informations- und Kommunikationswissenschaften, Köln; \u003cstrong\u003eFrauke Schade\u003c\/strong\u003e, Hochschule für Angewandte Wissenschaften Hamburg, Fakultät DMI\/Department Information, Hamburg.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":52364993429815,"sku":"00000_00000_00000_00000","price":1842.12,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9783110260427-1.jpg?v=1783264307","url":"https:\/\/kinokuniya.com.my\/products\/9783110260427","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}