{"product_id":"9783032313317","title":"Marketing Management Control : Marketing Metrics, Marketing Analytics and Controlling Instruments to Ensure Effectiveness \u0026amp; Efficiency in Marketing Management (Business Guides on the Go) (2. Aufl.)","description":"\u003cp\u003eFor many companies, marketing is an area with high levels of investment, which is why the question of measurability is highly relevant.\u003c\/p\u003e","brand":"Springer, Berlin; Springer Fachmedien Wiesbaden; Springer","offers":[{"title":"Default Title","offer_id":52633195413815,"sku":"00000_00000_00000_00000","price":209.34,"currency_code":"MYR","in_stock":false}],"url":"https:\/\/kinokuniya.com.my\/products\/9783032313317","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}