{"product_id":"9781856177733","title":"From Brand Vision to Brand Evaluation (3RD)","description":"\u003cp\u003eFollowing on from the introductory textbook \"Creating Powerful Brands\", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.\u003c\/p\u003e","brand":"Elsevier Science Ltd","offers":[{"title":"Default Title","offer_id":52361170288951,"sku":"00000_00000_00000_00000","price":465.89,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781856177733-1.jpg?v=1783244370","url":"https:\/\/kinokuniya.com.my\/products\/9781856177733","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}