{"product_id":"9781841120638","title":"Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers -- Paperback (REV ED)","description":"\u003cp\u003eIn Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52525755007287,"sku":"00000_00000_00000_00000","price":134.52,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781841120638-1.jpg?v=1783242938","url":"https:\/\/kinokuniya.com.my\/products\/9781841120638","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}