{"product_id":"9781840143669","title":"Flying Too Close to the Sun : The Success and Failure of the New-Entrant Airlines (Ashgate Studies in Aviation Economics and Management)","description":"\u003cp\u003eThis book examines the causes of failure of most new entrant airlines and the environment they operate in. Much attention is given to the new entrant’s strategy and management, in order to explore past deficiencies and pave the way for successful new strategies. Recent new entrant airlines are examined.\u003c\/p\u003e","brand":"Ashgate Publishing Limited","offers":[{"title":"Default Title","offer_id":52723338215735,"sku":"00000_00000_00000_00000","price":736.24,"currency_code":"MYR","in_stock":false}],"url":"https:\/\/kinokuniya.com.my\/products\/9781840143669","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}