{"product_id":"9781788609517","title":"Untapping Innovation : An R\u0026D playbook for products and stories that sell","description":"\u003cp\u003eThe first guide designed specifically to empower R\u0026amp;D professionals to bridge the gap between innovation and market success\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":52447631573303,"sku":"00000_00000_00000_00000","price":238.33,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781788609517-1.jpg?v=1783317810","url":"https:\/\/kinokuniya.com.my\/products\/9781788609517","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}