{"product_id":"9781668481677","title":"Global Applications of the Internet of Things in Digital Marketing","description":"\u003cp\u003eFocuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":52426832609591,"sku":"00000_00000_00000_00000","price":1273.23,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/kinokuniya.com.my\/products\/9781668481677","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}