{"product_id":"9781668453872","title":"Building a Brand Image through Electronic Customer Relationship Management","description":"\u003cp\u003eDevelops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.\u003c\/p\u003e","brand":"Business Science Reference","offers":[{"title":"Default Title","offer_id":52419142222135,"sku":"00000_00000_00000_00000","price":1029.42,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/kinokuniya.com.my\/products\/9781668453872","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}