{"product_id":"9781668436219","title":"Antecedents and Outcomes of Employee-Based Brand Equity","description":"\u003cp\u003eExplores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":52419138552119,"sku":"00000_00000_00000_00000","price":1354.5,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781668436219-1.jpg?v=1783231651","url":"https:\/\/kinokuniya.com.my\/products\/9781668436219","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}