{"product_id":"9781636670614","title":"Dynamics of International Advertising : Theoretical and Practical Perspectives (4., \u0026uuml;berarb. Aufl.)","description":"\u003cp\u003eTakes the reader inside the dynamics of advertising as it functions within the international marketing mix. This text addresses key issues related to foreign markets: cultural values, political \u0026amp; legal environments, economic policies \u0026amp; evolving media.\u003c\/p\u003e","brand":"Peter Lang","offers":[{"title":"Default Title","offer_id":52442954531127,"sku":"00000_00000_00000_00000","price":341.06,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781636670614-1.jpg?v=1783318790","url":"https:\/\/kinokuniya.com.my\/products\/9781636670614","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}