{"product_id":"9781633436367","title":"First-Party Data Activation: Modernize your marketing data platform","description":"\u003cp\u003eIn a rapidly-evolving digital ecosystem, marketers who rely on outdated approaches like third-party cookie collection risk falling behind their competitors. discover how to effectively collect, analyze, and act on data from direct customer interactions–all with your user’s consent–no thirdparty data or tools required.\u003c\/p\u003e","brand":"Manning Publications","offers":[{"title":"Default Title","offer_id":52246884745527,"sku":"00000_00000_00000_00000","price":288.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781633436367-1.jpg?v=1780075619","url":"https:\/\/kinokuniya.com.my\/products\/9781633436367","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}