{"product_id":"9781606499221","title":"Launching New Products : Best Marketing and Sales Practices","description":"\u003cp\u003eThe goals of this book are to discuss critical topics in launching new products, and to distil successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":52564470235447,"sku":"00000_00000_00000_00000","price":119.14,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781606499221-1.jpg?v=1783223993","url":"https:\/\/kinokuniya.com.my\/products\/9781606499221","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}