{"product_id":"9781602350694","title":"Rational Rhetoric : The Role of Science in Popular Discourse","description":"\u003cp\u003eLiterature on the rhetoric of science is voluminous, says Tietge (English, Monmouth U.), but no one reads it besides the few sub-specialists who also write it. He takes up the task of conveying both to scientists in other fields and to average readers some of the thinking about how and why science communicates to a large general audience. His perspectives include the creation of media-ready science, scientific ethos, residual field analysis, and the education crisis. Annotation 2008 Book News, Inc., Portland, OR (booknews.com)\u003c\/p\u003e","brand":"Parlor Pr","offers":[{"title":"Default Title","offer_id":52359297630519,"sku":"00000_00000_00000_00000","price":189.35,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781602350694-1.jpg?v=1783223558","url":"https:\/\/kinokuniya.com.my\/products\/9781602350694","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}