{"product_id":"9781591025689","title":"Why Smart Companies Do Dumb Things : Avoiding Eight Common Mistakes in New Product Development","description":"\u003cp\u003eExamines eight typical innovation blunders that continually doom new product development. From misjudging the market and \"dead-on-arrival products\" to \"fatal frugality\" and \"timetable tyranny\", the author discusses not only why such mistakes occur but also the dire consequences to both investors and employees.\u003c\/p\u003e","brand":"Prometheus Books","offers":[{"title":"Default Title","offer_id":52358490128695,"sku":"00000_00000_00000_00000","price":140.81,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781591025689-1.jpg?v=1783222531","url":"https:\/\/kinokuniya.com.my\/products\/9781591025689","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}