{"product_id":"9781567205244","title":"Marketing and Management in the High-Technology Sector : Strategies and Tactics in the Commercial Airplane Industry","description":"\u003cp\u003eHow to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":52356533158199,"sku":"00000_00000_00000_00000","price":541.8,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781567205244-1.jpg?v=1783221234","url":"https:\/\/kinokuniya.com.my\/products\/9781567205244","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}