{"product_id":"9781567200621","title":"Gerontographics : Life-Stage Segmentation for Marketing Strategy Development","description":"\u003cp\u003eThe mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":52354786853175,"sku":"00000_00000_00000_00000","price":541.8,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781567200621-1.jpg?v=1783221211","url":"https:\/\/kinokuniya.com.my\/products\/9781567200621","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}