{"product_id":"9781538192467","title":"Advertising Account Planning : New Strategies in the Digital Landscape (2ND)","description":"\u003cp\u003eAn essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":52436964016439,"sku":"00000_00000_00000_00000","price":460.53,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781538192467-1.jpg?v=1783219351","url":"https:\/\/kinokuniya.com.my\/products\/9781538192467","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}