{"product_id":"9781522531142","title":"Multi-Platform Advertising Strategies in the Global Marketplace","description":"\u003cp\u003eExamines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behaviour, this publication is aimed at researchers, marketers, advertisers, and professionals interested in the global impacts of multi-platform media on advertising.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":52387766468919,"sku":"00000_00000_00000_00000","price":1110.69,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781522531142-1.jpg?v=1783216518","url":"https:\/\/kinokuniya.com.my\/products\/9781522531142","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}