{"product_id":"9781498579728","title":"Celebrity and the American Political Process : Integrated Marketing Communication (Integrated Marketing Communication)","description":"\u003cp\u003eThis book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":52404987068727,"sku":"00000_00000_00000_00000","price":595.98,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781498579728-1.jpg?v=1783212185","url":"https:\/\/kinokuniya.com.my\/products\/9781498579728","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}