{"product_id":"9781482256147","title":"Satellite Marketing : Using Social Media to Create Engagement","description":"\u003cp\u003eDispelling many of the myths surrounding social media, \u003cstrong\u003eSatellite Marketing\u003c\/strong\u003e outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a \u003cem\u003eTop 20 Digital Marketing Strategist for 2015\u003c\/em\u003e by the Online Marketing Institute.\u003c\/p\u003e","brand":"Apple Academic Press Inc.","offers":[{"title":"Default Title","offer_id":52378546405687,"sku":"00000_00000_00000_00000","price":281.68,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781482256147-1.jpg?v=1783209161","url":"https:\/\/kinokuniya.com.my\/products\/9781482256147","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}