{"product_id":"9781420062274","title":"Insourcing Innovation : How to Achieve Competitive Excellence Using TRIZ","description":"\u003cp\u003eStructured innovation is a key goal for various organizations whereby they effectively meet the needs of customers and operate efficiently. This title demonstrates how to transform business using the theory of inventive problem solving (TRIZ) along with applicable tools and techniques.\u003c\/p\u003e","brand":"Auerbach","offers":[{"title":"Default Title","offer_id":52770994323767,"sku":"00000_00000_00000_00000","price":601.34,"currency_code":"MYR","in_stock":true}],"url":"https:\/\/kinokuniya.com.my\/products\/9781420062274","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}