{"product_id":"9781409404071","title":"Retail Location Planning in an Era of Multi-Channel Growth","description":"\u003cp\u003eThe way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment, including branch scorecards, geographical information systems (GIS), spatial modelling and mathematical optimisation.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52655252832567,"sku":"00000_00000_00000_00000","price":1217.68,"currency_code":"MYR","in_stock":false}],"url":"https:\/\/kinokuniya.com.my\/products\/9781409404071","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}