{"product_id":"9781403976635","title":"Billions : Selling to the New Chinese Consumer","description":"\u003cp\u003eAnyone who plans to do business in China shouldn't get on the plane without this book. It cracks the code of marketing to the new Chinese consumer by uncovering core drivers of behaviour and preference in key market segments. It includes indispensable practical advice and common pitfalls.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52529719312695,"sku":"00000_00000_00000_00000","price":113.72,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781403976635-1.jpg?v=1783194272","url":"https:\/\/kinokuniya.com.my\/products\/9781403976635","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}