{"product_id":"9781403941909","title":"Creative Marketing : An Extended Metaphor for Marketing in a New Age","description":"\u003cp\u003eCreative Marketing has been written in response to the continued failure to address the theory\/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52528386933047,"sku":"00000_00000_00000_00000","price":595.92,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781403941909-1.jpg?v=1783194240","url":"https:\/\/kinokuniya.com.my\/products\/9781403941909","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}