{"product_id":"9781403917515","title":"Culture and Positioning as a Determinant Strategy : Personality and the Business Organization","description":"\u003cp\u003eStrategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52527155380535,"sku":"00000_00000_00000_00000","price":595.92,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781403917515-1.jpg?v=1783194225","url":"https:\/\/kinokuniya.com.my\/products\/9781403917515","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}